Award: The 3-rd Prize (Europe region) at The Super Bowl XLVI 2012 Video Contest (MOFILM competition)

We needed to create a show-stopping 30-second TV spot to be aired during the XLVI Super Bowl, which takes inspiration from the brief ' It all started when I turned the key '. In this video Chevy wanted to celebrate the everyday heroic acts of their customers.

Brand material provided by Chevrolet and MOFILM